国际包装设计分享|果汁品牌包装设计

Credits:

Design Firm: S&Co

Art Director: Oliver Siegenthaler

Designer: Lully Duque

Illustrator: Angelica Del Valle

Client:

The Coca-Colombia Company

DEL VALLE KIDS

Del Valle is a juice brand that is part of The Coca-Cola Company’s portfolio for the Latin Center region. In 2021 it repositioned its products to highlight and clarify the benefits of each one.

Its product line includes Del Valle Kids, which are juices with high fruit content for young girls and boys.

Among the design restrictions was the impossibility of using photography of the fruit or realistic illustrations. For this reason, we created illustrations with the technique of paper cutting where everyday situations are represented. The fruit is always present but becomes an element that helps to describe the scene and story behind each packaging. the stories generate a connection with the children, while the illustration, the vibrant color of each flavor and the logo in the center, help to highlight the packaging on the shelf.

The creation of the names of each flavor was also important, as they have a cheerful and fun tone voice that connects with the consumer.

The result is 6 attractive Tetrapack packages with different flavors that express a story to connect with the consumer.

Del Valle 是一个果汁品牌，是可口可乐公司在拉丁中心地区的产品组合的一部分。2021 年，它重新定位了其产品，以突出和阐明每种产品的优势。

其产品线包括 Del Valle Kids，这是一种适合年轻女孩和男孩的高水果果汁。

设计限制之一是无法使用水果摄影或逼真的插图。出于这个原因，我们用剪纸技术创作了插图，描绘了日常生活中的情景。水果始终存在，但成为有助于描述每个包装背后的场景和故事的元素。这些故事与孩子们产生了联系，而插图、每种口味的鲜艳色彩和中心的标志有助于突出货架上的包装。

每种口味的名称的创建也很重要，因为它们具有与消费者联系的欢快有趣的语气。

结果是 6 个具有不同口味的有吸引力的 Tetrapack 包装，表达了与消费者联系的故事。