国际包装设计分享：Jamhot设计杜松子酒包装创意学习

Glasgow design studio Jamhot has launched a new custom bottle for Downpour, the award winning gin produced in Scotland’s Outer Hebrides by North Uist Distillery Co.

Inspired by the natural beauty of the distillery’s island home, the striking signature bottle was commissioned to help the brand stand out within a busy category and better reflect the quality of the premium liquid inside.

Jamhot collaborated with Italian glass bottle manufacturer Vitro Elite to bring the design to life, with the first bottle in the range for Downpour Scottish Dry Gin decorated in a vibrant translucent blue rain colour to complement the name and distinctive brand pattern design.

Alongside the new bottle, the studio developed a series of promotional materials to help the distillery launch Downpour to the world with the ‘Make It Rain’ campaign supporting Downpour Gin’s mission to drench the world in island flavour.

Discussing the new project, Jamhot Creative Director Craig Laverty commented ‘This was our first foray as a studio into the world of custom bottle design, and we’ve loved the experience. It’s been a great getting to see the project develop from sketch to detailed designs & prototypes to final product. As the project started under lockdown conditions, it’s incredible to see it launched to the world as the days get lighter & brighter.’

First launched in 2019, Downpour Gin is the creation of island duo Jonny Inglewood and Kate MacDonald. The pair launched their new distillery with the aim of starting a vibrant business on their island home which would provide employment opportunities for local people while putting North Uist, South Uist & Benbecula on the map with their first legal distillery.

The launch of the new bottle comes at an exciting period of growth for the distillery, following their move to their new home at Nunton Steadings – a historic island building built way back in the 1700s, which has an interesting history as a former nunnery, coffin makers and, as legend would have it, the place where none other than Bonnie Prince Charlie once took shelter.

Jamhot Create a Bold New Bottle for Downpour Gin

CREDIT

Agency/Creative: Jamhot

Article Title: Jamhot Create a Bold New Bottle for Downpour Gin

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: Glasgow

Market Region: Europe

Project Deliverables: Advertising, Packaging Design

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: Gin

Credits:

Design Studio: Jamhot

【百度翻译】

格拉斯哥设计工作室Jamhot推出了一款新的定制倾盆大雨瓶，这是一款获奖的杜松子酒，由北尤斯特酒厂公司在苏格兰外赫布里底群岛生产。

这款引人注目的标志性酒瓶的设计灵感来自该酒厂岛上住宅的自然美景，旨在帮助该品牌在繁忙的品类中脱颖而出，更好地反映酒瓶内优质液体的质量。

Jamhot与意大利玻璃瓶制造商Extrovit Elite合作，将设计推向了现实，倾盆大雨苏格兰干杜松子酒系列中的第一瓶酒用鲜艳的半透明蓝色雨水装饰，以补充品牌名称和独特的品牌图案设计。

除了新的酒瓶，工作室还开发了一系列宣传材料，帮助酿酒厂向世界推出倾盆大雨，并开展“让它下雨”活动，支持倾盆大雨杜松子酒的使命，让世界沉浸在岛上风味中。

在讨论新项目时，Jamhot创意总监克雷格·拉弗蒂（Craig Laverty）评论道：“这是我们作为工作室首次涉足定制瓶子设计领域，我们很喜欢这种体验。看到项目从草图发展到详细设计和原型，再到最终产品，这是一件非常棒的事情。随着该项目在封锁条件下启动，随着天气变得越来越晴朗，看到它向全世界发射是令人难以置信的

倾盆大雨杜松子酒于2019年首次推出，由岛上的两人组合琼尼·英格伍德和凯特·麦克唐纳共同创作。这对夫妇创办了他们的新酒厂，目的是在他们岛上的家中开始一项充满活力的业务，这将为当地人提供就业机会，同时将北尤斯特、南尤斯特和本贝库拉作为他们的第一家合法酒厂列入地图。

新酒瓶的推出正值酿酒厂一个激动人心的发展时期，他们搬到了位于Nunton Steadings的新家。Nunton Steadings是一座历史悠久的岛屿建筑，建于1700年代，它有着一段有趣的历史，曾是一个尼姑庵、棺材制造者，传说中，除了邦妮·查理王子（Bonnie Prince Charlie）之外，没有其他人曾在这里避难。