朗姆酒包装设计

Design: Appartement 103
Project Type: Produced
Client: Licorera Cihuatan
Location: Paris, France
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle, paper

RonCihuatan是萨尔瓦多制作的朗姆酒品牌。Cihuatán山谷严密保护的秘密和传说是Cihuatán Rum背后的灵感来源。他们的承诺是与世界分享这片神圣之地的秘密，让他们的根活下来。

在Nahuat方言中，“Cihuatán”的意思是“熟睡妇女旁边的土地”。传说中说，许多世纪前，一位女神来到齐瓦坦，赋予这片土地以财富和生育能力。在她的恩典下，Cihuatán变成了肥沃的甘蔗田和最纯净的水，是用来制作朗姆酒的原料。新版限量版由家庭私人储备中的3根朗姆酒混合而成，容量有限，只有18，000个单元。

简报的主要目的是推出一项令人兴奋的新提议，吸引消费者，讲述萨尔瓦多丰富的玛雅遗产的神秘故事，这是一个本质上高度概念化的项目。我们的任务是开发这一专业朗姆酒的初级和二级包装，同时提高他们的高级工艺证书，并以一种迷人的方式讲述他们的故事。

随着玛雅遗产概念的定义，我们的团队从凯·尼克泰的神秘中获得了更深层次的灵感，这是玛雅人的鲜花节。它涉及到一个迷人的仪式举行在月光下，玛雅人将提供一个海洋的神圣花瓣给九-雪儿，被称为月亮女神和生育女神。

玛雅人把九-雪儿描绘成一个年轻的女人，一个月亮的象征，或者是一个年长的女人，一个月衰的象征，把一罐水倒到地球上。

Our main challenge was to capture the strength and beauty of the inflorescence process while conveying the fertility power of the Goddess, expressed by the two faces on the illustration. The left side represents the water that she bestows on the land and the right side is the fertility and blossoming flowers which directly links to 'Kay Nikté'. Placed in the centre as a focal point, the moon plays a vital role to connect the flower festival to Ix-Chel, the goddess of the moon. 

Introducing a floral motif was a challenge as we wanted to evoke the magical realism connected to the story but, at the same time, it should stay away from being perceived as girly or feminine.

Furthermore, various symbols represent Ix-Chel and her attributes, which we carefully expressed through this alluring illustration. The snake in her hair represents wisdom, medicine, care of the elder while the rabbit express fertility, subtly placed on the bottom right.

The label combines different printing techniques, such as transparent hot foils, gold foils, embossings and debossing, becoming a pretty complex label to produce due to all of these details combined together. 

In order to add an extra touch of craft and premium appeal, the wooden cap was engraved with all key attributes that make this limited edition so special.