Rich Chicks 鸡肉品牌设计

RICH CHICKS

为了吸引越来越重视天然手工产品的市场，我们牢记了Rich Chicks的品牌传承和健康价值，重新打造了Rich Chicks的品牌形象-巧妙地对调色板进行了现代化改造，添加了质朴的外观，并率先推出了可用于Instagram的美味佳肴照相会议。

Rich Chicks brand refresh

CHALLENGE

Rich Chicks sought to modernize their brand identity to potentially pivot their direct-to-food service all-natural chicken company for retail opportunities.

SOLUTION

Looking to appeal to a market that increasingly values natural, artisanal products, we rebuilt Rich Chicks’ identity with their brand heritage and health-oriented values in mind—subtly modernizing the color palette, adding rustic touches, and spearheading a delectable, Instagram-ready photo session.