包装设计分享学习｜啤酒包装创意NESHAMINY CREEK酿酒公司

Credits:

Creative Director: Josh Sullivan

Account: JuliRose Sullivan

Art Director: Bryan Elliot

Illustration: Gus Magalhaes

Design: Corey Reifinger

Photography: Geoff Ridenour

Client:

Neshaminy Creek Brewing Company

FRIED DESIGN CO.

NCBC reached out to us for a full re-brand for the 10-year-old brewery. We obliged with big time illustration and larger than life rock n’ roll personality injection. Now, we function as their brand agency, continuing to work together for the long haul.

10 years is a long time. The Neshaminy Creek Brewing Company re-brand was going to take a lot of research, insights, strategy and last of all – damn good design and creativity. The previous brand leaned on a mix of Bucks County, Pennsylvania cultural references stacked on top of the ownerships deep roots in the punk rock scenes of the Northeast. When we were tasked with the re-fresh, we knew we had to pay homage to where they had been but bring them into the future at the same time. Make it a little more polished, a little more mature – but don’t let em’ forget where you come from. We developed a vastly responsive brand package and graphics kit with an updated main script word mark and a plethora of badges, pieces and parts to keep the core brand main stage.

NCBC联系我们，为这家有10年历史的啤酒厂重新打造一个完整的品牌。我们不得不用精彩的插画和超凡脱俗的摇滚个性注入。现在，我们作为他们的品牌设计，继续长期合作。

10年是很长的时间。Neshaminy Creek酿酒公司的品牌重塑需要进行大量的研究、洞察、战略以及最后一点——非常好的设计和创造力。之前的品牌依赖于宾夕法尼亚州巴克县的文化参照物，这些文化参照物堆积在东北部朋克摇滚场景中根深蒂固的所有权之上。当我们被指派重新刷新时，我们知道我们必须向他们的过去致敬，但同时也要把他们带到未来。让它更精致、更成熟一点，但不要让他们忘记你来自哪里。我们开发了反应迅速的品牌包装和图形工具包，其中包含更新的主脚本文字标记和大量徽章ICON、啤酒配套物料和宣传物料，以保持核心品牌的主舞台。